The Big Flowery Bang!

I read the press release for this body of work and was lost in the fancy explanation, the fusion of nature and the big bang was I believe the crux of it. It's sentimental yet I have a penchant for images of flowers, especially when delivered in an interesting way. Allium's look amazing, in fact we had one growing in our front garden, which is surprising considering how feral it is out there. The photographs are the work of Alexander James who delivers slick commercial images for stock books and advertising. Does something become uncool when one makes money out of it?