Friday, 27 August 2010
The Benetton relaunch was a pretty organised affair, cakes and champagne lined up ready, staff on hand, although some a little familiar with stock as it was there first day. The imposing store is located smack band in the middle of Oxford Circus and houses four floors of clothing, children’s and Sisley (Benetton’s sister company) being an unexpected addition. I wasn't blown away with the clothing; it was a little safe and uninspiring for my tastes. Benetton was bang on cue in the 90s and with the current trends focusing on that era surely they should be celebrating their history and producing a retrospective diffusion line? Bring back all the garish fun logo and colour that propelled Benetton to success. That said, they did have a rather well tailored drop crotch smart trouser that caught my eye, however the fact that many of the staff were wearing implied it was possibly the best thing on offer. I was still tempted though, Kate bought a rather simple but well crafted black roll neck sweater dress in cable knit for £40 not bad either.
The lift had broken on the first floor, fortunately the stairs were a fun feature
The on hand stylist and photographer had there hands full with Kate, Lucile and Aodhan. The fuzzy image depicts my current state after consuming more than the required dosage of Champagne